Adriel Nicole is a veteran stylist and master of her craft. In 2019, Adriel went out on her own venture that became Adriel Nicole Salon. Her loyal customers continue to return because of her warm personality. Adriel Nicole Salon is an establishment that treats every client like family, and provides luxurious stylings and services at outstanding prices.
It took some time to discover what we wanted Adriel Nicole Salon’s brand personality to be. After turning over countless stones, we found our solution hidden in plain sight. The salon’s branding needed to be focused on the heart and soul, which is Adriel. Using her name as a wordmark-style logo allowed us to emphasize the most important par of this business – her.
ADRIEL DEFINES THE BRAND
Logotype That Speaks for Itself
Every interaction with this logo will have one thing in common – you will have to read her name. Typographic precision transforms the name into a brand. Adriel Nicole, the personality of the brand.
PEOPLE OVER PROFITS
True ‘Personal’ Branding
For each branding aspect we incorporated existing styles from her salon. For the business card design, we used an image of the “Love Wall” that is unforgettable to any client that walks through her door.
FOR WOMEN & FOR MEN
Gender Neutral Design
Adriel’s salon frequents clients of all genders, and we wanted to make sure that the salon’s personality did not lean too far towards and gender’s typical preference. The color palette works in tandem with the wordmark to offer a gender-neutral brand that will be appreciated universally.
ADRIEL NICOLE SALON TO THE MOON
Website Design & SEO
Our goal was to create a stunning new brand, and focus Adriel’s budget towards Search Engine Optimization. As a local business owner, she needed a simple site that would drive traffic through online search. At rates that are more affordable than printing flyers, we continue to watch Adriel’s new clients flood in.