Founded by Jim Shotwell in 2002, The Enhancement Center has helped enhance the lives of thousands of individuals, relationships, families, and teens. Our focus for the rebrand was less visual, and more emotional. We needed a logo that was inviting to individuals that were struggling with mental health. We needed to visually convey the concepts of professionalism, support, and growth.
The leaves are our element of growth, paired with the perfect seafoam green that brings it to life. Accented with a strong and mature navy, our goal was to match the brand’s personality of support and prosperity. This logo had a little bit of everything: versatile typography, creative negative space, precise mathematical measurements, thoroughly developed concepts, and a soft yet energized color palette to complete the package.
CLIENT & INDUSTRY
Enhancement Center / Mental & Behavioral Health
WHAT WE DID
Brand Identity & Website Design
THE LEAVES FELL WITHOUT REGRET
Simple & Modern Logo Design
“…and from the tree the leaves fell with no regret…”
We simplified our design and removed the branches, roots, trunk, and most of the leaves. These two little ones will live on to tell the story of the original brand.
WHERE BEAUTY MEETS EQUATIONS
The ‘Golden Ratio’, the ‘Divine Proportion’, the Golden Mean’, the ‘Fibonacci Sequence’… all referring to that beautiful number of 1.618. Using mathematical proportions allows nature to create the perfect balance we observe in shells, roses, galaxies… and logos.
SEE YOURSELF IN THE LOGO
Reach for the stars. This uplifted individual is hidden in our negative space, to offer a moment of self-discovery when observed. Our goal was to encourage that journey of self-discovery, even before the first appointment.
READY FOR THE WORLD
Next-Level Brand Identity
Although night and day when viewed side by side, CJD is proud of the results being completely refreshed while ‘nodding’ at our old branding. The new logo is intentional, modern, and versatile. The serif typeface holds similarities, and the two leaves will always remain in memory of the the tree that grew them.